Vic G sets July 24 release for Afro-Caribbean single DAT BOI

R&B and Afro-Caribbean artist Vic G will release his new single DAT BOI on July 24, with a Hollywood release party and music video premiere set for Aug. 25. The project blends Afrobeat, reggae and contemporary R&B and expands into a micro-documentary series and a cinematic 9:16 video format.

Why it matters: - Vic G is using DAT BOI to push his sound deeper into Afro-Caribbean fusion while building a larger visual rollout around the song. - The release ties the single to a live Hollywood event, a music video premiere and a behind-the-scenes series, giving the project more reach than a standard track drop. - The video’s 9:16 micro-vertical format reflects how artists are adapting storytelling for mobile-first audiences.

What happened: - Vic G will release “DAT BOI” on Friday, July 24. - The single will be available at Green Boy Music. - The music video will premiere at The DAT BOI Experience on Tuesday, Aug. 25, at El Cid Sunset in Hollywood. - The Hollywood event will include a red carpet, celebrity guests, music industry professionals and a live performance by Vic G. - Special appearances are scheduled from Mr. Suprize and Binghi Canusee. - The event will take place during El Cid Sunset’s Caribbean artist and music industry night.

The details: - “DAT BOI” blends Afrobeat, reggae and contemporary R&B. - Vic G describes the song as rooted in soul, R&B, reggae and Afrobeat influences and centered on connection, celebration and positive energy. - The single and music video feature Jamaican reggae artist Mr. Suprize. - Binghi Canusee also appears in the video. - Afrobeat choreographer Nksogorgeous contributes to the dance sequences. - Nksogorgeous has previous credits on videos with Davido, Chris Brown, Ciara and Cardi B. - Zarian “King Z” Hadley, founder of Zakanda Entertainment, directed and executive produced the music video in collaboration with Vic G. - The production combines cinematic storytelling, live performance, dance and cultural influences. - The music video was filmed in Los Angeles. - The video uses a cinematic micro-vertical 9:16 format designed to emphasize emotion, facial expressions, movement and concise storytelling. - The release also launches a micro-documentary series about the making of the video. - Vic G and Hadley are both from Cincinnati and have been friends for more than 20 years. - The DAT BOI Music Video Release Party is supported by Q BWOY Production and GPD Creative Agency.

Between the lines: - Vic G is positioning DAT BOI as both a song and a branded experience, which can help an independent artist build audience attention across music, video and live events. - The mobile-first video format suggests the team is targeting short-form viewing habits and social sharing. - The collaboration with reggae and Afrobeat artists reinforces Vic G’s stated goal of making music that crosses cultural lines. - Hadley’s emphasis on teamwork and emotional payoff points to a production strategy built around visual identity as much as the record itself.

What's next: - The single goes live July 24 on GreenBoyMusic.com. - The music video premiere follows at the Aug. 25 Hollywood release party. - The micro-documentary series will roll out alongside the video launch. - Vic G is also promoting the project through Green Boy Music, Zakanda Entertainment and social channels listed in the release.

The bottom line: - Vic G is turning DAT BOI into a multi-part rollout aimed at music fans, culture-driven audiences and mobile video viewers at the same time.