BEAM Integrated names Chris Senna to lead Brazil expansion

BEAM Integrated is expanding into Brazil with Christiane “Chris” Senna leading local operations for BEAM Integrated South America. The move is designed to pair Brazilian customer relationships with U.S.-based design, engineering and support as the company rolls out its BEAM Player platform in the region.

Why it matters: - BEAM Integrated is using Brazil as the launch point for a broader South America expansion. - The move gives the company a local presence in a major market while keeping access to U.S.-based technical resources. - The expansion is also a push to introduce the BEAM Player platform to Brazilian customers.

What happened: - BEAM Integrated named Christiane “Chris” Senna to lead Brazil operations for BEAM Integrated South America. - Senna will oversee business development, marketing, client relationships and growth initiatives across Brazil. - Senna will also act as a liaison between Brazilian customers and BEAM Integrated’s U.S.-based design, engineering, technology and support teams. - The announcement was made Sept. 24, 2026.

The details: - BEAM Integrated is a U.S.-based audio, video and entertainment technology company founded in 2025. - The company provides audio and video consulting, system design, equipment procurement, integration, programming, training and ongoing support. - BEAM Integrated focuses on hospitality and entertainment customers, including restaurants, bars, nightclubs, entertainment centers, bowling centers, hotels, resorts, casinos, retail environments and fitness facilities. - The company says BEAM Player combines background music, music videos, digital signage, branded promotional content, automated announcements, scheduling and venue control in one platform. - Senna said the goal is to build relationships with businesses, understand their goals and connect them with technology that improves operations and customer experience. - The company’s contact information and social channels were included in the release, including more information, LinkedIn, Instagram and Facebook.

Between the lines: - BEAM Integrated is pairing local market leadership with centralized technical execution, a common model for companies entering a new geography. - The emphasis on relationships suggests the company is positioning itself as a services and integration partner, not just an equipment seller. - Brazil appears to be the first operational foothold for a wider regional strategy in South America.

What's next: - Senna will initially focus on strategic relationships, new business opportunities, the BEAM Player rollout and building the company’s customer and partner network in Brazil. - BEAM Integrated says additional expansion opportunities across South America are planned as the organization grows. - The company will rely on its U.S. design, engineering and support resources to back the Brazil operation as it scales.