Adding Pix lifts global merchant revenue by up to 37% in Brazil, EBANX data shows

U.S.-headquartered merchants are among those growing fastest in Brazil after adopting the instant payment method

CURITIBA, Brazil, Aug. 07, 2026 (GLOBE NEWSWIRE) -- International companies that add Pix to their checkout in Brazil see revenue rise by as much as 37% and reach an average of 25% more customers within six months of integration, according to internal data from EBANX, a technology company connecting global businesses to emerging markets through payments. That sample includes U.S.-headquartered merchants, whose results track with the broader group. As of May, EBANX has processed Pix payments for more than one-third of the system’s users.

“Open payment infrastructures like Pix have worked as growth channels for global companies, and Brazil is the clearest evidence of that”, said Melissa Johnson, Vice President of Commercial for Americas at EBANX. “With Pix, American merchants can reach 96% of the adult population of one of the most populous countries in the world. That is a potential consumer base no business can afford to ignore.”

In e-commerce alone, Pix will move USD 187.3 billion by the end of the year, 44% of all online purchases, above the 40% held by credit cards, according to Beyond Borders 2026, EBANX’s annual study with data from Payments and Commerce Market Intelligence (PCMI). By 2028, that share is expected to reach 50%, moving USD 258.2 billion.

Why the revenue curve moves so fast

Reach and market size explain part of the lift. The rest comes from mechanics that show up immediately after integration. Real-time confirmation gives merchants certainty at the moment of purchase instead of hours or days later. Settlement cycles are shorter than those of cards and bank slips, which improves cash flow predictability and cuts the need to anticipate receivables. Approval rates are consistently high, and the method carries no chargebacks.

“Pix has become a crucial tool for American companies operating in Brazil, and the demand we see for it keeps growing,” Johnson added. “The merchants leading this market treat it as core checkout infrastructure, and everyone else is catching up fast.”

EBANX runs Pix for dozens of American merchants selling in Brazil, such as Amazon Prime and Crunchyroll. They come from every vertical, including ride-hailing, streaming, software, and digital services.

Since August 2025, EBANX has been the Pix provider inside Stripe, giving companies on the platform a way to accept the method through an integration they already have. They can also charge on a recurring basis through Pix Automático, billing a Brazilian customer month after month without a card on file. EBANX is the largest processor of that feature, handling 38% of all transactions through May. Additionally, EBANX’s internal data shows that 64% of consumers using Pix Automático are first-time customers of the subscription businesses they are purchasing from.

Spreedly and FastSpring have also partnered with EBANX, using Brazil’s instant payment system to grow their business in the country.

How Pix changed the math for card companies

In its first two years of operation, Pix brought 71.5 million Brazilians into the banking system for the first time, according to the Central Bank of Brazil. In a recent report, the International Monetary Fund (IMF) said the country's expanding instant payment system “has become an important catalyst of inclusion and competition.”

“The scale of that financial inclusion was large enough to turn the payment system into an entry point, first to debit cards, then to a transaction history, and eventually to credit products that had been out of reach for that population,” explained Leandro Carmo, Director of Country Growth for Brazil at EBANX. “Card networks, issuers, and acquirers ended up with a materially larger addressable market than they had before Pix.”

Credit cards have kept growing in Brazilian e-commerce even as Pix accelerates, with Beyond Borders 2026 projecting a 6% CAGR and USD 183 billion in online sales by 2028.

The report also notes they remain central to global merchants in the country, particularly for high-value purchases, and that comes down to installments. Splitting a credit card purchase into interest-free monthly payments is how Brazilians pay for more expensive purchases, and it raises the average ticket by as much as 2.7 times, accounting for 47% of total online sales volume.

“The reading that Pix is killing cards does not survive contact with the data,” Carmo said. “Pix and digital payments expanded the market. Brazilians now have a full set of methods that compete and reinforce each other depending on the purchase and the person making it, and a consumer with options buys more often.”

ABOUT EBANX
EBANX is the leading payments platform connecting global businesses to the world's fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, EBANX enables global companies to offer hundreds of local payment methods across Latin America, Africa, and Asia. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end-users alike.

For further information, please visit:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx

Media contact:
Leo Stamillo
leo@contentco.tech
Content CO